Job Title: Marketing and Brands Officer
Job Description
Job Title: Marketing and Brands Officer
Reporting to the Senior Manager: Integrated marketing and communications
The Marketing and Brand officer’s (MB) main role is to build MSU product branding to ensure that MSU brands such as Misoclear and Lifeguard are the preferred brands for health providers, traders and targeted population groups in Uganda. This will be achieved through implementing Marketing and Communication strategies for these products to ensure increased brand awareness and product sales. Key performance indicators will include; 1) successful strengthening of Misoclear as Uganda’s preferred brand for managing post-partum haemorrhage (PPH); 2) Establish Lifeguard as the preferred condom brand leading to increase in sales; 3) Establish an MSU SRH Hotline. This person is expected to have strong blend of marketing and brand promotions skills and experience.
This Marketing and Brands officer will be required to work productively with the Research, Monitoring & Evaluation, Operations, Social Marketing and Social Franchising teams to ensure that programme activities serve the indicators in MSU’s M&E framework.
Your role will be:
1) To create new MSU product brands; for example, working to make Misoclear Uganda’s preferred brand for prevention and treatment of PPH among pregnant women through successful implementation of the Marketing and Communication strategy. Key activities for Misoclear brand development will include:
Co-ordinate development of IEC and promotional materials for Misoclear
Design trade promotions for Misoclear
Manage BCC and mass media campaigns to promote Misoclear
Work with the distributor to identify marketing support that is required and provide it on time within budgets
Ensure that all pharmacies are branded with Misoclear and the product is well displayed by developing point of sale materials for retailers and wholesale shops
Coordinate the development of IEC materials to increase knowledge on use among health providers and correct dosages among pharmacists
Monitor detailing and CME materials to ensure that correct messages are sent out to the targeted groups
Develop trade promotions to ensure that stock reaches the bottom of the pyramid from the major distributor
2) To maintain and strengthen existing MSU product brands, for example maintaining Lifeguard as the Number one preferred condom brand, leading to increased Lifeguard sales. Key activities for Lifeguard brand strengthening include:
Design and implement a brand promotions campaign for Lifeguard
Sponsor concerts and shows targeting sexually active people
Develop high end promotional materials for Lifeguard
Conduct promotional events on specific days such as Valentines to maintain brand awareness
Conduct trade and consumer promotions to encourage trials and increase sales
3) To set up and manage a new MSU SRH Hotline. Key activities will include:
Spearhead the operation of MSU Hotline
Conduct an assessment of available telephone hotlines in Uganda
Develop and implement operational guidelines for the hotline
Develop a marketing strategy for the Hotline
Lobby MTN, UTL, WARID & AIRTEL for toll free lines
Develop hotline data capture system and tools
Form a hotline volunteer system
Liaise with different partners to strengthen the hotline referral databases
Draft the counselor’s code of conduct and standardization of responses to hotline Frequently Asked Questions
Supervise and motivate a team of counselors
Qualifications:
• Degree in Marketing, social sciences. public health or related discipline
• Desirable: Masters or equivalent in Marketing, brand Management or relevant discipline
Experience
• Managed marketing and promotion of a successful brand or service
• Managed a successful brand
• Experience of working on hotline or a call centre related activities
• Co-ordinated production of work through an advertising agency
• Background in health product/ service branding and/or promotions (desirable)
Skills:
• Proven excellent technical oral, written, and editing abilities; ability to present and write influentially for multiple audiences
• World class marketing and brand promotion skills
• Ability to work well with others in team environments; must be able to satisfy stakeholders; should be able to work in deadline driven/results orientated atmospheres
• Strong people management skills
• Able to work as part of a team, building consensus and driving change
• Able to think strategically
• Good planner
Attitude / Motivation:
• Pro-choice and interested in reproductive health
• Driven to deliver on project goals to achieve MSU’s mission
• Keen interest in people and making a difference in the World
• Motivated personally and professionally to develop as a leader within MSI
•
How to Apply
Application Details: Interested applicants should submit an application letter together with their detailed curriculum vitae only to the postal or email addresses below. This MUST reach MSU by close of business 29 February 2012. Marie Stopes Uganda is an equal opportunity employer.
Human Resource and Administration Manager
Plot 1020, Kisugu-Muyenga, P. O. Box 10431, Kampala – Uganda
jobs@mariestopes.or.ug quoting ‘the desired job title’
(Only shortlisted candidates will be contacted.)
No Telephone Calls Please.
Job Description
Job Title: Marketing and Brands Officer
Reporting to the Senior Manager: Integrated marketing and communications
The Marketing and Brand officer’s (MB) main role is to build MSU product branding to ensure that MSU brands such as Misoclear and Lifeguard are the preferred brands for health providers, traders and targeted population groups in Uganda. This will be achieved through implementing Marketing and Communication strategies for these products to ensure increased brand awareness and product sales. Key performance indicators will include; 1) successful strengthening of Misoclear as Uganda’s preferred brand for managing post-partum haemorrhage (PPH); 2) Establish Lifeguard as the preferred condom brand leading to increase in sales; 3) Establish an MSU SRH Hotline. This person is expected to have strong blend of marketing and brand promotions skills and experience.
This Marketing and Brands officer will be required to work productively with the Research, Monitoring & Evaluation, Operations, Social Marketing and Social Franchising teams to ensure that programme activities serve the indicators in MSU’s M&E framework.
Your role will be:
1) To create new MSU product brands; for example, working to make Misoclear Uganda’s preferred brand for prevention and treatment of PPH among pregnant women through successful implementation of the Marketing and Communication strategy. Key activities for Misoclear brand development will include:
Co-ordinate development of IEC and promotional materials for Misoclear
Design trade promotions for Misoclear
Manage BCC and mass media campaigns to promote Misoclear
Work with the distributor to identify marketing support that is required and provide it on time within budgets
Ensure that all pharmacies are branded with Misoclear and the product is well displayed by developing point of sale materials for retailers and wholesale shops
Coordinate the development of IEC materials to increase knowledge on use among health providers and correct dosages among pharmacists
Monitor detailing and CME materials to ensure that correct messages are sent out to the targeted groups
Develop trade promotions to ensure that stock reaches the bottom of the pyramid from the major distributor
2) To maintain and strengthen existing MSU product brands, for example maintaining Lifeguard as the Number one preferred condom brand, leading to increased Lifeguard sales. Key activities for Lifeguard brand strengthening include:
Design and implement a brand promotions campaign for Lifeguard
Sponsor concerts and shows targeting sexually active people
Develop high end promotional materials for Lifeguard
Conduct promotional events on specific days such as Valentines to maintain brand awareness
Conduct trade and consumer promotions to encourage trials and increase sales
3) To set up and manage a new MSU SRH Hotline. Key activities will include:
Spearhead the operation of MSU Hotline
Conduct an assessment of available telephone hotlines in Uganda
Develop and implement operational guidelines for the hotline
Develop a marketing strategy for the Hotline
Lobby MTN, UTL, WARID & AIRTEL for toll free lines
Develop hotline data capture system and tools
Form a hotline volunteer system
Liaise with different partners to strengthen the hotline referral databases
Draft the counselor’s code of conduct and standardization of responses to hotline Frequently Asked Questions
Supervise and motivate a team of counselors
Qualifications:
• Degree in Marketing, social sciences. public health or related discipline
• Desirable: Masters or equivalent in Marketing, brand Management or relevant discipline
Experience
• Managed marketing and promotion of a successful brand or service
• Managed a successful brand
• Experience of working on hotline or a call centre related activities
• Co-ordinated production of work through an advertising agency
• Background in health product/ service branding and/or promotions (desirable)
Skills:
• Proven excellent technical oral, written, and editing abilities; ability to present and write influentially for multiple audiences
• World class marketing and brand promotion skills
• Ability to work well with others in team environments; must be able to satisfy stakeholders; should be able to work in deadline driven/results orientated atmospheres
• Strong people management skills
• Able to work as part of a team, building consensus and driving change
• Able to think strategically
• Good planner
Attitude / Motivation:
• Pro-choice and interested in reproductive health
• Driven to deliver on project goals to achieve MSU’s mission
• Keen interest in people and making a difference in the World
• Motivated personally and professionally to develop as a leader within MSI
•
How to Apply
Application Details: Interested applicants should submit an application letter together with their detailed curriculum vitae only to the postal or email addresses below. This MUST reach MSU by close of business 29 February 2012. Marie Stopes Uganda is an equal opportunity employer.
Human Resource and Administration Manager
Plot 1020, Kisugu-Muyenga, P. O. Box 10431, Kampala – Uganda
jobs@mariestopes.or.ug quoting ‘the desired job title’
(Only shortlisted candidates will be contacted.)
No Telephone Calls Please.
