Job Title: RESEARCH SPECIALIST
Job Description
Reports to: MARKETING MANAGER
Job Purpose: To provide key market insights and forecasting marketing behavior to inform business decisions and management reporting.
Main Responsibilities:
• Analyses data and produces customized reports for various management needs
• Monitors company revenue and market share performance
• Produces daily advertising sections performance reports reflecting market shares against competition
• Produces editorial and advertising ratios for own and competition publications
• Produces editorial content analysis for own and competition publications
• Supervises data collection Research assistants
• Produces monthly audience tracking research report
• Monthly marketing & circulation report by 3rd of the month
• Monitoring agents performance (quarterly)
• Forecasts for daily circulation sales and advertising revenue
• Tracking agents performance against targets (quarterly/Annual
• Custodian of all internal and external research
• Cascade research findings and highlight gaps to product development team
• Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
• Seek and provide information to help MPL determine their position in the marketplace.
• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
• Measure the effectiveness of marketing, advertising, and communications programs and strategies.
Qualifications & Experience:
• A Bachelor of Statistics or Bachelor of commerce (at least lower second), with a strong mathematics background
• Excellent knowledge of Spread sheets and MS Access
• Strong analytical skills
• Experience in a marketing and sales position is an added advantage.
• Good interpersonal skills.
• Excellent communicator.
• Willing to work long hours.
How to Apply
If you believe that you are our ideal candidate, please submit your application, detailed CV and academic documents with a daytime telephone number by 3rd August 2012 to: The Human Resource Manager, Monitor Publications Ltd. P.O.Box 12141, Kampala, Uganda. Or you can send an email to hr@ug.nationmedia.com
Please Note that only short listed candidates will be contacted.
