Job Title: Marketing and BCC Officer
Job Description
Job Title – Marketing and BCC Officer
Reporting to the Senior Manager: Integrated marketing and communications
The Marketing and BCC officer’s (MBCC) main role is to implement the Marketing and Communication strategies for Bluestar, Centres and outreach to ensure increased knowledge, and improved attitude and behaviour towards the use of Sexual and Reproductive Health services in Uganda. A key performance indicator will be increased uptake of Long-term and permanent FP methods and SRH services accessed from BlueStar, Centres and Outreach. This person is expected to have strong blend of Marketing, Behaviour Change Communication and community mobilization skills and experience.
The Marketing and BCC officer will be required to work productively with the Research, Monitoring & Evaluation, Operations and Social Franchising teams to ensure that programme activities serve the indicators in MSU’s M&E framework.
Your role will be:
4) To manage marketing and demand generation for MSU’s Bluestar social franchise. Key activities will include:
Conduct a market audit to identify the key benefits and selling points for BlueStar
Co-ordinate development of IEC and promotional materials for BlueStar
Co-ordinate the launch of BlueStar
Conduct promotional events for BlueStar to increase both paying and voucher clients
Co-ordinate the full branding of BlueStar service providers
Work with the advertising agency to manage mass media campaigns to promote BlueStar services
Provide technical support to community based interventions to create demand for BlueStar clients including monitoring CBDs and BCC teams to ensure they are generating demand for BlueStar
5) To plan, implement and manage demand generation for Centres and Outreach to increase uptake of long-acting and permanent family planning methods (LAPMs). Key activities will include:
Provide technical support to BCC teams to ensure that they conduct effective community based interventions leading to increased demand for LAPM
Oversee marketing and BCC activities of Centres and outreach based on MSU’s overall integrated marketing strategy, leading to increased visibility and uptake of MSU promoted FP services
Develop marketing and BCC messages for Centres and Outreach for LAPM
Manage community mobilization for outreach including media planning and scheduling leading to effective media buying
Manage all Marketing and BCC components for community health workers including provision of technical assistance to CHWs on marketing techniques
Coordinate development of promotional and I.E.C materials for centre staff and community health workers to increase knowledge on and uptake of LAPM
In collaboration with service delivery teams, strengthen and cultivate beneficial relationships with district officials leading to district based mobilization for outreach
Qualifications:
• Degree in Marketing, social sciences. public health or related discipline
• Desirable: Masters or equivalent in Marketing or relevant discipline
Experience:
• Managed marketing and promotion of a successful brand or service
• Managed community mobilisation activities, including development of community level BCC materials and working with community-based volunteers
• Co-ordinated production of work through an advertising agency
• Worked on marketing and BCC campaigns/activities for health products or services (desirable)
Skills:
• Proven excellent technical oral, written, and editing abilities; ability to present and write influentially for multiple audiences
• World class marketing skills
• Ability to work well with others in team environments; must be able to satisfy stakeholders; should be able to work in deadline driven/results orientated atmospheres
• Strong people management skills
• Able to work as part of a team, building consensus and driving change
• Able to think strategically
• Good planner
Attitude / Motivation:
• Pro-choice and interested in reproductive health
• Driven to deliver on project goals to achieve MSU’s mission
• Keen interest in people and making a difference in the World
• Motivated personally and professionally to develop as a leader within MSI
How to Apply
Application Details: Interested applicants should submit an application letter together with their detailed curriculum vitae only to the postal or email addresses below. This MUST reach MSU by close of business 29 February 2012. Marie Stopes Uganda is an equal opportunity employer.
Human Resource and Administration Manager
Plot 1020, Kisugu-Muyenga, P. O. Box 10431, Kampala – Uganda
jobs@mariestopes.or.ug quoting ‘the desired job title’
(Only shortlisted candidates will be contacted.)
No Telephone Calls Please.
