Job Title: Usage and Retention Manager
Category: Information Technology & Telecoms ,
Senior Management Location: Kampala, Uganda
Employment Type: Full-Time
Summary: POSITION SUMMARYResponsible for Incremental revenues through Usage Enhancement activities (Cross Sell Upsell) , and proactive Retention activities using consumer Insights & advance analytics and Campaign Management. Strategizing CSD including Service Marketing and maximizing 'Customer Lifecycle Value'
Description: KEY RESULT AREAS
•Incremental Revenues using U&R Construct
•Automatic Campaign Management platform & programs
•Churn Retention
•Strategizing customer facing Marketing Processes eg Lead Management, Customer Communication & Campaign contact processes etc
•Leading BI & Consumer Insights Roadmap & Technology Partner Management
•Ensuring requisite Platform/functionality is built
Responsible for
•Identification of cross sell & upsell opportunities Incremental Revenues through Cross Sell Upsell and reducing Churn as per agreed AOP
•To define the Campaign Management Roadmap and drive its implementation and usage across all SBU and functions
•Delivery of defined Roadmap and gearing Technical & IT organisation for the same
•Proactive Initiatives to minimise usage Churn & To create stickiness with acquired customer to become the preference network in the long run
•To ensure higher up sell efficiency with relevant offering basis exhibited customer usage need, sharper targeting, faster campaign creation and execution allowing higher throughput / time saving and systematic tracking of campaigns enabling precise customer profiling and improved target selection
•Business Lead for all National Initiatives pertaining to Campaign Management, Lead Management & Campaign Analytics platform/capability development, Functionality/platform rollout, Circle user Training, Operational consistency etc
•Customer Retention and maximise 'Customer Life Cycle Value'
•CSD policy strategising including service marketing, Campaign management and retention execution is CRM responsibility however backend and Service marketing execution would remain CSD responsibility
•Ensuring Requisite System capability, Performance & user management
KEY INTERACTIONS
Internal
All Marketing & CSD verticals and Finance Business Strategy & Revenue settlement team (Content, Interconnect & Roaming)
IT Operations Team
Purpose
Input for the customization / Launch of Products
Ensuring specific business rules updation and proper support & requisite Training to BIU for campaign execution.
External
IT Partners i.e. OCS
Purpose
Managing specific analytics and refresh of standard reports & Analytics
Requirements: Qualification
Desired
•Engineer plus MBA
•Either one of them should be from premier College.
Experience
Desired
•Telecom U&R Experience of 2 year
Organization
•Any Reputed Telecom Organization
Department
Desired
Currently employed in Marketing Function
Reporting to
U&R Head
Job ID: 44642
Date Posted: 19 February 2012
Closing Date: 01 March 2012
Contact Info: Warid Telecom Uganda Limited
Category: Information Technology & Telecoms ,
Senior Management Location: Kampala, Uganda
Employment Type: Full-Time
Summary: POSITION SUMMARYResponsible for Incremental revenues through Usage Enhancement activities (Cross Sell Upsell) , and proactive Retention activities using consumer Insights & advance analytics and Campaign Management. Strategizing CSD including Service Marketing and maximizing 'Customer Lifecycle Value'
Description: KEY RESULT AREAS
•Incremental Revenues using U&R Construct
•Automatic Campaign Management platform & programs
•Churn Retention
•Strategizing customer facing Marketing Processes eg Lead Management, Customer Communication & Campaign contact processes etc
•Leading BI & Consumer Insights Roadmap & Technology Partner Management
•Ensuring requisite Platform/functionality is built
Responsible for
•Identification of cross sell & upsell opportunities Incremental Revenues through Cross Sell Upsell and reducing Churn as per agreed AOP
•To define the Campaign Management Roadmap and drive its implementation and usage across all SBU and functions
•Delivery of defined Roadmap and gearing Technical & IT organisation for the same
•Proactive Initiatives to minimise usage Churn & To create stickiness with acquired customer to become the preference network in the long run
•To ensure higher up sell efficiency with relevant offering basis exhibited customer usage need, sharper targeting, faster campaign creation and execution allowing higher throughput / time saving and systematic tracking of campaigns enabling precise customer profiling and improved target selection
•Business Lead for all National Initiatives pertaining to Campaign Management, Lead Management & Campaign Analytics platform/capability development, Functionality/platform rollout, Circle user Training, Operational consistency etc
•Customer Retention and maximise 'Customer Life Cycle Value'
•CSD policy strategising including service marketing, Campaign management and retention execution is CRM responsibility however backend and Service marketing execution would remain CSD responsibility
•Ensuring Requisite System capability, Performance & user management
KEY INTERACTIONS
Internal
All Marketing & CSD verticals and Finance Business Strategy & Revenue settlement team (Content, Interconnect & Roaming)
IT Operations Team
Purpose
Input for the customization / Launch of Products
Ensuring specific business rules updation and proper support & requisite Training to BIU for campaign execution.
External
IT Partners i.e. OCS
Purpose
Managing specific analytics and refresh of standard reports & Analytics
Requirements: Qualification
Desired
•Engineer plus MBA
•Either one of them should be from premier College.
Experience
Desired
•Telecom U&R Experience of 2 year
Organization
•Any Reputed Telecom Organization
Department
Desired
Currently employed in Marketing Function
Reporting to
U&R Head
Job ID: 44642
Date Posted: 19 February 2012
Closing Date: 01 March 2012
Contact Info: Warid Telecom Uganda Limited
